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for you


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Wes Zimmerman

True Stories on DVDs that give you insights on Sales, Customer Care, Leadership, Managing, and Your Life

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The Perception of a Difference Program™

Sales Managers & Sales Directors Program

Workshops

Ethics and Professionalism in Real Estate Sales

The Cornerstone
The Business Arch™
Your Perception of a Difference
Hiring Your Team
Target Market Development
Using The 27 Questions
Advanced POD
What are you selling?
What is your Perception of
a Difference?
Your Best Sales Team
Selecting and hiring the
best for you
Organizational Development
The optimum organizational structure using the Business Arch™
Selling Your Product
In Your Market

The PROCESS of selling and how it applies to you.
Working on my business
versus Business is my job

Use the tools to run your
company without you
being present.

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The Business Arch™is built with the fourteen functions that support your Business.Their placement in the arch and how well each is performed is critical to sustained profit and cash flow.

A person must perform them; all attempts to automate them have failed. As business owner, principal, officer, you must know and understand each of these fourteen functions.

As an example here are two of the fourteen for your consideration, which are new and repeat customers.

business archNew Customers are essential to the health and growth of your business. They are needed to replace customers you lose and to provide net growth each year. There is an acceptable rate of customer loss for reasons beyond your control. Simple replacement of these keeps your business and profits level; growing requires additional new customers. New customers are a blessing when acquired at a rate that you have planned for; they are a curse when the rate of acquisition overcomes your ability to care for them in the manner that attracted them to you. Balance is the secret to Long-term success.

arch1Repeat Customers are jeweled assets for your business. They pay the rent, salaries, including your own, and provide cash flow for daily operation. Your business is healthy when 40% to 50% of your yearly sales come from repeat customers. When repeat customers provide more than half of annual sales
your business is getting hardening of the arteries. When one customer provides 20% or more of your repeat business, a coronary attack is just one mistake away. Balance is the secret to staying in business.

Keeping the company balanced is a day-to-day task each person in your company has a part in, neither you nor any other individual can do it alone. Our workshops give you and your staff the tools, education, and guidance to maintain balance when you are small and starting to grow; our Perception Of A Difference Programs do this when you have a larger team to educate and keep the company balanced.

 

 

 

 

 

Our Clients Comment

“When I asked the 27 questions
I knew what I needed to do.
This saved my company thousands of dollars in needless mistakes and put us on a positive path to realizing our goals.”

“Your only job security is what you have between your two ears.”

 

 
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