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Wes Zimmerman

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Ethics and Professionalism In Real Estate Sales

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Ethics and Professionalism in Real Estate Sales

Workshop

General description followed by Syllabus/ content

 

"Wes, I want you to know that since our two hours with you six weeks ago, our sales are up 20% and we are doing it with fewer hours per sale and no buyer's remorse. Your help has been invaluable. Remember your comment about the tree in the backyard? Well, it actually happened. Thank you very much."

Broker with seven agents, Colorado

In those two hours we discussed what Amy and I had experienced in fifteen moves in and out of four states including buying and selling eight houses and renting seven others. During the discussion the professional Realtors compared their listing and selling practices with our experiences and together we formed a practical description of professionalism and ethics in real estate selling. We asked questions and as a group arrived at serious answers.

Is selling a profession?

Are there different levels of professionalism in selling?

Is there anything unique about real estate Sales? Why?

How do we make our professionalism apparent during the listing process?

How do we do it as we work with buyers?

What role does eyesight play in ethics and professionalism?

How does our belief in ethical business practice become visible to clients?

Will it result in more listings, more sales, more repeat listings and sales?

Will greater professionalism produce these results in a "normal market"?

The discussion of the last question created a description of three "normal markets"; The "old one", the current one and one that will exist when most sellers and buyers turn to the Internet as the first step in their listing and buying process. I have discussed the latter with current and prospective home buyers and sellers, in different age groups, and received some interesting input. I invite you to experience a similar discussion in the 7one workshop

Ethics & Professionalism in Real Estate Sales

(See syllabus/content following registration info below)

This is a small group, discussion and learning, workshop, created to help you get more listings, land more sales and increase your repeat customer business. It is all about professionalism and the difference it makes in your enjoyment and success. Each workshop is different in detail because the participants contribute from their own experience and viewpoint. The result is always as positive and enduring as it was for the realtors in Colorado.

Yes, we will tell you about the "tree in the backyard".

Register now! or scroll down to read the syllabus.

Workshops are available Friday mornings

Time is 9:00 AM. We will be out no later than 12:00

Location will be determined by which part of the valley you and other attending realtors/agents are in. We will meet in my home office (on 77th st. just north of Shea Blvd), your office, living room, or any other convenient location for those attending.

Three workshop attendees minimum, ten is max without special arrangements.

No age limits. No experience limits. If you are fresh out of Real Estate School or are considering becoming an agent, you'll learn with and from veterans beside you.

Email Wes or call 480.628.2450 to reserve a seat on the date you prefer. We will want your preferred location and the number of people attending with you. We will make payment arrangements then also. We accept checks, cash and rolled coin, as well as credit cards.

Your investment is $135.00. Your guests, realtors, attending with you pay $125.00.

Yes! I will refund your entire payment if you tell me it wasn't worth the time and money and what would have made it so.

Choose any Friday

My first date choice is_____________ my second date choice is__________

I have seating for_____ people in my office/home for a workshop.

.Remember, I come to you for three or more attendees.

Email me, Wes Zimmerman or call 480.628.2450

 

Ethics and Professionalism In Real Estate Sales

Syllabus/content

The perception of a difference (POD)

Its durability
How and where it forms
Its effect in our decision processes
           
How we can influence its formation
How we strengthen and maintain the POD
        

The role of the POD

The five steps in the buying process          
Why we lose customers
Its effect in our lives
What is your POD? 

Ethics

Define ethics and ethical business practice
            How is it recognized?
            What does it consist of?
           
Why is it important in real estate transactions?
Is it important in other business transactions?
                        Why not?

The real estate market

What is a “normal” market?

The old one                            
The recent one
The current one                 
The one that is coming           

What has changed in the transitions between “normal” markets?
What will be different in the coming market?

What has not changed?

Why not?

What role did the POD and ethics play in the two preceding “normal” markets?       

Professional Real Estate Selling

The four levels of professionalism in sales
The sales continuum defined

Source of satisfaction
Methodology
Patience/impatience
Complexity
Ease/difficulty in execution

Where real estate falls in the sales continuum

The professional Realtor’s goals

Satisfied clients
No seller’s remorse
No buyer’s remorse
Efficiency in time spent per

Successful listing
Successful sale

Repeat clients

Realizing these goals requires a methodology that

Enforces ethical practice
Builds credibility
Enables you to help seller and buyer to reach their goals

The methodology consists of questions

The Professional listing appointment questions

How you ask them
What you do when you ask them

The Professional selling appointment questions

How you ask them
What you do when you ask them

Workshop summary   

Discussion takes place throughout this workshop.  True stories and exercises illustrate the content and make it readily remembered so you put into practice immediately following the workshop.

Take home handouts include

The Professional Listing Appointment Questions, The Professional Selling Appointment Questions, both with how you ask them and what you are accomplishing in the clients mind when you ask them and

The Perception Of A Difference, The Concept.

Register Now

Email: wes@7one.com or call 480.628.2450 to reserve a seat on the date you prefer. We will want your preferred location and the number of people attending with you. We will make payment arrangements then also. We accept checks, cash and rolled coin, as well as credit cards.

Your investment is $135.00. Your guests, realtors, attending with you pay $125.00.

Yes! I will refund your entire payment if you tell me it wasn't worth the time and money and what would have made it so.

Choose any Friday now through October 30th

My first date choice is_____________ my second date choice is__________

I have seating for_____ people in my office/home for a workshop.

.Remember, I come to you for three or more attendees.

Wes Zimmerman

 

 

 

Our Clients Comment

"I have been a realtor for a lot of years and I rate the return on my investment in attending this workshop with one word, Awesome.

Three things I liked that made this Awesome;

  1. Wes' eyes; they show caring and honesty.
  2. The excitement and enthusiasm about the subject.
  3. The Knowledge

D. G. , Boise, ID

 

 

"The three things I liked about this workshop

  1. Hands on - things I can use now.
  2. The small group
  3. Mr. Zimmerman has real experience. Wish it had lasted longer."

Anonymous, Boise, ID

 

I liked the casual, honest and professional discussion, a good return on my investment."

J. T. ,Caldwell, ID

 

 

"I liked the stories, the eye contact, calling us by name and the sincerity. Wes is a great presenter and is very interesting to listen to. It was a very good investment for me.

Todd M. , Eagle, ID

 

 

 

 

 

 
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